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Boardmans started out as a hardware store called Sam Newman’s. Tom Boardmans then bought two retail outlets in Cape Town in 1982 and the first South African Home store came to life, they are now considered one of South Africa’s original home stores. Boardmans was then purchased by Edcon from the Pick n Pay group in 2004.
They now have over 25 stores in prime locations throughout South Africa.
Boardmans offers loyalty cards to their customers. These ‘Thank U’ cards allow customers to earn points on each purchase, and people can then use these points to qualify for discounts. The Boardmans also offers a wedding registry function on their website which links through to the Edgars registry platform. People can create their own registries and display them online for their wedding guests.
Products and offeringsBoardmans offers an exquisite collection of products and have broken their offering down into the following sections:
Appliances: Boardman’s offers only the best appliances from leading brands. Their appliances are not only beautiful, but functional as well. Boardmans offers a variety of coffee makers including plungers, filter coffee machines, digital coffee makers and more. They also offer blenders, mixers and food processors from leading brands such as Russell Hobbs and Kenwood. Their appliance range also includes cookers and steamers from leading brands, as well as other appliances such as frying pans, popcorn makers and sandwich making machines.
Boardmans kettle productsBathroom: Boardman’s offers quality bathroom products and accessories for that clean bathroom looks. Their offering includes a range of fluffy bath towels, hand towels, face cloths and other bathroom accessories. They also offer luxurious foam bath mat’s for the ultimate pamper.
Bedroom: Boardman’s believes that your bedroom is a reflection of who you are. That’s why Boardman’s offers a luxury range of bedroom accessories and products. Their private collection boasts a range of stylish duvets and comforters and their hotel collection an exquisite range of sheets and pillowcases. They also offer a range of other accessories such as quilts, pillow cases, cushions and much more.
Dining room: Boardmans offers a range of fantastic décor, rich colourful products and tantalising textures. With Boardmans, your dining room will never be dull and dreary. Boardmans offers only the best cutlery and crockery, including stylish crockery and dinner plates, bowels, dinner sets, teapots, mugs and more. They also offer a range of stylish glassware products such as exquisite red and white wine glasses, as well as a variety of other luxurious glass products.
Kitchen: The kitchen is the best place to express your culinary creativity. Boardman’s offers a massive range of kitchen equipment. Everything you could possibly need for baking, Boardmans has it. If you are looking for that stunning knife set, stylish utensils, cutting boards, pots, pans, trolleys or kitchen tools, Boardmans will have it all.
Living Room: Boardmans also boasts an excellent living room range. This includes sophisticated, stylish and tasteful lamps, throws, cushions, carpets and much more.
Boardmans on GuzzleGuzzle showcases Boardmans products and specials throughout SA. Browse Boardmans catalogues online to find specials at a store near you.
